Lecture | Week 4

Lecture  |  Week 4

Week 4’s lecture titled ‘Static and Kinetic Screen’, was based around the idea of interaction, how it works and how users use interactive programs.

Static can be defined as motionless, where objects on a page or layout do not move.

Kinetic is defined as changing over time or through motion.

We studied Andy Polaine’s insight into interactive design and his approach. Polaine states that he likes to ‘play’ with interaction and interaction design in an attempt to successfully convey his intended meaning to the users. He describes interactive design as a way of ‘making complicated things easier and more pleasurable to use’. Polaine also defined interaction design as a way in which all the elements of a particular design work together and function. These were categorised into

  • what they do
  • what they look like
  • what they look like they do
  • user experience.

This refers to the way the product/design does as a function, what they look like, what they look like their intended purpose would be and how the users engage with the design.

Eye tracking was also discussed as a way of determining what users see and what they focus on most in a website or other interactive design. Oddly enough, the tests that were conducted, concluded that the largest portion, coloured red with large bold text, was ignored by all the users that were tested.


I found this lecture useful, in that it defined interactive design and how a designer of a website or other design, would be able to test their product extensively with real users who engage with the product. I liked hearing how an interactive designer defines interaction design. I also liked that Andy Polaine seemed like a passionate designer who believes in ‘playing’ and trying new things to successfully design a product that works and is easy and pleasurable to use.

Eye-tracking, using a system called Gaze-Plot is a method of tracking where the user looked and how long they focused on certain elements within the design. This is an invaluable method of testing and allows designers to correct interaction errors, make it more ergonomic, reconfigure the layout, change colours etc. The opportunities of this type of technology are endless.